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Get a Selfie-Ready Pout With This New Long-Wear Lipstick 

The Only 1

Tell Kylie Jenner to move over, because you’re about to master the art of a selfie-ready pout with Rimmel London’s The Only 1 Lipstick.

How? It’s simple, really. All you need is one swipe of The Only 1 and you’ve got the perfect #nofilter lips for sharing on social.

This all-in-one lipstick uses pre-coated pigments to give your lips long-lasting, smooth and even colour. Whether you’re at the office or going out for girl’s night, you won’t have to worry about the re-applying. Best of all, you get this pop of colour without sacrificing comfort, thanks to the light, almost weightless texture and moisturizers that keep your look from drying out.

And with The Only 1’s slanted bullet, application is effortless—helping you get those perfectly precise lines. Plus, with 12 shades, there are plenty of colour options for putting together an eye-catching look.

So join #ALipstickRevolution today and get selfie-ready in just one swipe with Rimmel London’s The Only 1 lipstick.