New Volume Colourist Mascara

Volume Colourist Mascara

No more invisible naked lashes - even in those unplanned moments! Our revolutionary new mascara reveals more lashes... even when you're NOT wearing it!

A lash tint complex with natural colorants gradually tints your bare lashes over time. And, in an instant, the volumizing formula loads lashes with jet-black impact. Open your eyes to darker, sexier, more noticeable lashes, with and without mascara!


2 Week Challenge:

Try Volume Colourist every day for 2 weeks, taking weekly before & after pictures of hyper lapsed video. Show us your lash transformation by posting your images/videos on Instagram, Twitter, or Facebook tagging @RimmelLondonUS using #NeverGoNaked


Morning After



That moment when: You Wake Up...

and secretly hope your eyelashes flutter just as much as your heart.


That moment when: Gym hottie turns up

We've all been there - spotted someone super hot & hoped they notice us too...